"I really love not feeling tethered to a cable service. It’s... being able to choose what programming actually matters to me. Less choices means I’ll more likely get what I want out of it."
You have learned that watching video content should be on your terms, and now you want your viewing experience to be the same on your mobile device as it is on your living room television. ESI can allow you to watch whatever you want, whenever you want, wherever your are, and at a quality your ISP cannot achieve.
ESI's broadcast and edge storage technologies can also allow you to greatly reduce or eliminate the usage charges that the ISP community would like to charge you if you watch too much video.
In the coming years look for ESI's services to become embedded in all of your viewing devices, including your TV, mobile phone, tablet, and set top boxes.